announcements

To AVE or not to AVE

Media Measurement and AVE Values: here’s why it’s still a thing By Joe Hamman, founder and director of the Novus Group When I first started working in the PR and communications industry, people would talk about the ‘thud factor’: the sound that a clippings book makes...

Media monitoring: here’s why you need the human touch!!

By Joe Hamman, founder and director of Novus Group‘ Don’t pay any attention to what they write about you. Just measure it in inches.’ Based on this quote by Andy Warhol, doing media monitoring for this legendary American artist would have been a breeze. In 2021,...

Novus Group Launches Mobile App!!

Novus Group gives you media insights on your phone Media monitoring and analysis company Novus Group has launched an app that will deliver time sensitive media monitoring alerts and content directly to its client’s mobile devices, wherever they are. The app was...

Leading up to the Budget Speech!!

Leading up to the Budget Speech, the people of South Africa are eager to see how our Government plans to revive the South African economy.Our statistics show the amount of media coverage the Budget Speech has generated thus far, across our online media platforms (from...