announcements
Happy 7th birthday to Novus Group!
To AVE or not to AVE
Media Measurement and AVE Values: here’s why it’s still a thing By Joe Hamman, founder and director of the Novus Group When I first started working in the PR and communications industry, people would talk about the ‘thud factor’: the sound that a clippings book makes...
At Novus Group, we always strive to help those who are less fortunate and help make a difference where we can.
Exif_JPEG_420 This month we are pleased to assist Soul Outreach Community Upliftment, a non-profit organisation, that helps those who are less fortunate with a meal, a place to stay and development programs for adults and youth educational skills. They also provide...
Media monitoring: here’s why you need the human touch!!
By Joe Hamman, founder and director of Novus Group‘ Don’t pay any attention to what they write about you. Just measure it in inches.’ Based on this quote by Andy Warhol, doing media monitoring for this legendary American artist would have been a breeze. In 2021,...
Novus Group Launches Mobile App!!
Novus Group gives you media insights on your phone Media monitoring and analysis company Novus Group has launched an app that will deliver time sensitive media monitoring alerts and content directly to its client’s mobile devices, wherever they are. The app was...
As part of our monthly charity initiative, we contributed a small donation to Tekkie Tax!!
As part of our monthly charity initiative, we contributed a small donation to Tekkie Tax. Tekkie Tax is a project owned by welfare organizations, managed by welfare organizations for the benefit of welfare organizations. Tekkie Tax an International...
South African Finance Minister Tito Mboweni, presented the Budget Speech yesterday and we extracted some interesting information from Twitter!!
South African Finance Minister Tito Mboweni, presented the Budget Speech yesterday and we extracted some interesting information from Twitter: The insights we received around the Budget Speech showed that there were 4900 tweets with only 23 300 engagements on the...
Leading up to the Budget Speech!!
Leading up to the Budget Speech, the people of South Africa are eager to see how our Government plans to revive the South African economy.Our statistics show the amount of media coverage the Budget Speech has generated thus far, across our online media platforms (from...
In light of the state of the nation address tonight, Cyril Ramaphosa will be tackling a number of topics during the big family meeting.
In light of the state of the nation address tonight, Cyril Ramaphosa will be tackling a number of topics during the big family meeting. How do we know this? YouTube is the top worldwide social media platform that we monitor for our clients. YouTube provides us with...