To AVE or not to AVE

Media Measurement and AVE Values: here’s why it’s still a thing By Joe Hamman, founder and director of the Novus Group When I first started working in the PR and communications industry, people would talk about the ‘thud factor’: the sound that a clippings book makes...

Novus Group Launches Mobile App!!

Novus Group gives you media insights on your phone Media monitoring and analysis company Novus Group has launched an app that will deliver time sensitive media monitoring alerts and content directly to its client’s mobile devices, wherever they are. The app was...