Latest Articles
Print media moves from tipping point to selective resilience
Novus Group’s 2026 Print Media Landscape Report shows a sector reshaped by hybrid models, targeted readerships, and operational discipline. South Africa’s print media sector has moved beyond the...
Business lessons from South African expansion into the US
Joe Hamman, Founder of Novus Group (SA) and MediaSweep (USA) After a year of running MediaSweep in the US while remaining closely connected to Novus Group in South Africa, one thing has become clear...
LIV Golf drives over half of R45 million sponsorship impact in South Africa debut
LIV Golf South Africa 2026 has set a new benchmark for how sponsorship value can be measured in the local sporting landscape, not just in terms of reach, but in real commercial return. According to...
The return of curated newsletters in a noisy media landscape
Every day the world generates an extraordinary amount of information. Recent estimates suggest more than 400 million terabytes of data are created daily across news sites, social platforms, video,...
Mining Indaba 2026 reflects renewed global confidence, but reform will determine momentum
Mining Indaba 2026 unfolded against a backdrop of geopolitical tensions, competition over critical minerals, and persistent questions...
Why proof matters more than ever in broadcast advertising
Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments to independently verify at scale. At a time when every digital click...
2026 will see the evolution from media monitoring to decision monitoring
Joe Hamman, Director, Novus Group If the last decade was about listening, 2026 will be about deciding. Brands have more access than ever to what people say about them, their competitors, and their...
In a Budget-Squeezed Year, Competitor Intelligence Is the Smartest Spend
Novus Group outlines how earned-media insight turns marketing constraint into competitor advantage. Marketing budgets aren’t bouncing back. They’re tightening. Gartner’s latest CMO Spend Survey...
South Africa’s podcast boom puts local voices on the map
Podcasts have quietly moved from the margins of South African media to become a serious force. What was once a niche format is now a mainstream habit, with 66% of South Africans listening to an hour...
Springboks’ win and loss prove why sponsors always score
Fan loyalty ensures sponsorship ROI holds strong regardless of the result. Two weeks ago, the Springboks lost 38–22 to Australia. Last weekend, they bounced back with a 30–22 victory over the same...
SA media at a turning point as new laws target platforms, visibility, and accountability
Proposed regulations expand media definitions and reshape how brands must track their narratives. South Africa is entering a new media era where your brand’s discoverability, accountability, and...
As AI reshapes search, media mentions matter more than ever
Joe Hamman, Director at Novus Group As AI transforms search, visibility now hinges on credibility and not just keywords. Traditional search once prioritised keywords, backlinks, and intent. But...
Print at a tipping point in South Africa’s shifting media landscape
Novus Group’s latest circulation report reveals mass closures, digital migrations, and surprising community resilience across the March 2024 to March 2025 period. South Africa’s...
Kicking goals on and off the pitch: Sponsors score big with Bafana Bafana
South Africa’s national football team is on a roll and so are the brands backing them. As Bafana Bafana continues its unbeaten streak in both AFCON and FIFA World Cup qualifiers, having last come...
Future Stars, Present Value: Measuring the Impact of Grassroots Sports Sponsorship
Sport has a unique ability to ignite passion and transform lives, especially in South Africa's diverse communities. “Sport has the power to change the world. It has the power to unite in a way that...