Latest Articles
SA media at a turning point as new laws target platforms, visibility, and accountability
Proposed regulations expand media definitions and reshape how brands must track their narratives. South Africa is entering a new media era where your brand’s discoverability, accountability, and...
As AI reshapes search, media mentions matter more than ever
Joe Hamman, Director at Novus Group As AI transforms search, visibility now hinges on credibility and not just keywords. Traditional search once prioritised keywords, backlinks, and intent. But...
Print at a tipping point in South Africa’s shifting media landscape
Novus Group’s latest circulation report reveals mass closures, digital migrations, and surprising community resilience across the March 2024 to March 2025 period. South Africa’s print media...
Kicking goals on and off the pitch: Sponsors score big with Bafana Bafana
South Africa’s national football team is on a roll and so are the brands backing them. As Bafana Bafana continues its unbeaten streak in both AFCON and FIFA World Cup qualifiers, having last come...
Future Stars, Present Value: Measuring the Impact of Grassroots Sports Sponsorship
Sport has a unique ability to ignite passion and transform lives, especially in South Africa's diverse communities. “Sport has the power to change the world. It has the power to unite in a way that...
Mining Indaba 2025 Report
The 31st Investing in African Mining Indaba has concluded, and our comprehensive analysis is now available. This year's event marked a turning point for the industry, with an unprecedented focus on...
Unpacking sponsorship insights from the Pirates vs Chiefs derby
The highly anticipated Betway Premiership clash between Orlando Pirates and Kaizer Chiefs on 1 February proved the immense commercial value of South African football. The integrated sponsorship...
Media monitoring trends to watch in 2025
Joe Hamman, Founder and Director at Novus Group The South African media landscape continues to evolve as businesses adapt and target growth opportunities in a modern, digitally driven environment....
Safeguarding your company’s reputation though proactive media management
Reputation, and the good name that follows is, are the brick-and-mortar foundations on which a company is built. The American teen apparel company Abercrombie & Fitch would be able to tell you...
Rugby’s Financial Future: How the SARU Deal Highlights the Need for ROI in Sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about financial sustainability in South African rugby. The controversy...
Navigating the complex world of sponsorship ROI: Novus Group launches sponsorship monitoring
With the global sports sponsorship market expected to hit $190 billion by 2030, there has never been a more opportune time to tap into its potential from a brand positioning perspective....
Why press releases still matter in today’s digital world
At a time when many South Africans flock to online news sites and social media to stay informed about the world around them, it is easy to forget about the importance of the press release. Despite...
Here’s how to land your next client using competitor media monitoring
Competitor media monitoring has become an important proactive tool for agencies looking to gain much-needed insights into today’s dynamic market landscape. This delivers a structured approach to the...
Print publications face a challenging future in SA
Over the past decade, there have been significant changes in the South African print media industry. As more people shift towards online news consumption, some of the most prominent daily newspapers...
4 Steps to Measure ROI with Media Monitoring
In today's digital era, where approximately 328.77 billion GB of data is generated daily, identifying and assessing the impact of your media presence can be a daunting undertaking for any...