Joe Hamman, Director at Novus Group As AI transforms search, visibility now hinges on credibility and not just keywords. Traditional search once prioritised keywords, backlinks, and intent. But...
At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand...
As the media landscape evolves, so does the need for comprehensive media monitoring. The coming year promises significant technological advancements and new focus areas in the sector. Here are four...
Businesses aren’t just talking about artificial intelligence (AI) tools. They’re using them at exponentially increasing rates. The global AI market was worth more than $136 billion last year,...