Media Measurement and AVE Values: here’s why it’s still a thing By Joe Hamman, founder and director of the Novus Group. When I first started working in the PR and communications industry, people...
To AVE or not to AVE
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AVE
Media Measurement and AVE Values: here’s why it’s still a thing By Joe Hamman, founder and director of the Novus Group. When I first started working in the PR and communications industry, people...