The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about financial sustainability in South African rugby. The controversy...
Competitor media monitoring has become an important proactive tool for agencies looking to gain much-needed insights into today’s dynamic market landscape. This delivers a structured approach to the...
The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand...
If your brand isn’t keeping its finger firmly on the pulse and zeitgeist of social media, you’re risking a rapid decline into irrelevancy in the eyes of the consumer. That’s the blunt assessment of...
The rise of fake news is one of the most significant challenges of the digital age for brands and marketers, who will have to make greater efforts than ever before to foster a trustworthy...
As we take a Deep Dive into how the pandemic has sped up the globalization of the marketing industry, The Drum looks at some of the media trends marketers will have to be aware in 2022 no matter...