Novus Group – a Review of 2021

Novus Group – a Review of 2021

What a year! Now let’s ride this rollercoaster into 2022 If 2020 was a year of ‘unprecedented times’, ‘uncharted waters’ and the ‘new normal’, then 2021 was all about ‘hybrid work’, ‘The Great...

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To AVE or not to AVE

To AVE or not to AVE

Media Measurement and AVE Values: here’s why it’s still a thing By Joe Hamman, founder and director of the Novus Group. When I first started working in the PR and communications industry, people...

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