Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments to independently verify at scale. At a time when every digital click...
Novus Group outlines how earned-media insight turns marketing constraint into competitor advantage. Marketing budgets aren’t bouncing back. They’re tightening. Gartner’s latest CMO Spend Survey...
Podcasts have quietly moved from the margins of South African media to become a serious force. What was once a niche format is now a mainstream habit, with 66% of South Africans listening to an hour...
Proposed regulations expand media definitions and reshape how brands must track their narratives. South Africa is entering a new media era where your brand’s discoverability, accountability, and...
Joe Hamman, Director at Novus Group As AI transforms search, visibility now hinges on credibility and not just keywords. Traditional search once prioritised keywords, backlinks, and intent. But...
Reputation, and the good name that follows is, are the brick-and-mortar foundations on which a company is built. The American teen apparel company Abercrombie & Fitch would be able to tell you...
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about financial sustainability in South African rugby. The controversy...
With the global sports sponsorship market expected to hit $190 billion by 2030, there has never been a more opportune time to tap into its potential from a brand positioning perspective....
At a time when many South Africans flock to online news sites and social media to stay informed about the world around them, it is easy to forget about the importance of the press release. Despite...
Competitor media monitoring has become an important proactive tool for agencies looking to gain much-needed insights into today’s dynamic market landscape. This delivers a structured approach to the...
Over the past decade, there have been significant changes in the South African print media industry. As more people shift towards online news consumption, some of the most prominent daily newspapers...
In today's digital era, where approximately 328.77 billion GB of data is generated daily, identifying and assessing the impact of your media presence can be a daunting undertaking for any...
Given the number and variety of media monitoring tools currently available to agencies and corporates, it has become an increasingly complex task to select the right one. According to Joe Hamman,...
With South African organisations under pressure to intensify their commitment to sustainability and corporate social responsibility (CSR), being able to track these initiatives is more critical than...
At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand...