Reputation, and the good name that follows is, are the brick-and-mortar foundations on which a company is built. The American teen apparel company Abercrombie & Fitch would be able to tell you...
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about financial sustainability in South African rugby. The controversy...
With the global sports sponsorship market expected to hit $190 billion by 2030, there has never been a more opportune time to tap into its potential from a brand positioning perspective....
At a time when many South Africans flock to online news sites and social media to stay informed about the world around them, it is easy to forget about the importance of the press release. Despite...
Competitor media monitoring has become an important proactive tool for agencies looking to gain much-needed insights into today’s dynamic market landscape. This delivers a structured approach to the...
Over the past decade, there have been significant changes in the South African print media industry. As more people shift towards online news consumption, some of the most prominent daily newspapers...
In today's digital era, where approximately 328.77 billion GB of data is generated daily, identifying and assessing the impact of your media presence can be a daunting undertaking for any...
Given the number and variety of media monitoring tools currently available to agencies and corporates, it has become an increasingly complex task to select the right one. According to Joe Hamman,...
With South African organisations under pressure to intensify their commitment to sustainability and corporate social responsibility (CSR), being able to track these initiatives is more critical than...
At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand...
As the media landscape evolves, so does the need for comprehensive media monitoring. The coming year promises significant technological advancements and new focus areas in the sector. Here are four...
As 2023 draws to a close, I just want to take a moment to reflect on a year that has been both challenging and rewarding. We navigated through a landscape where the dynamics of media and public...
In a landmark move, the Competition Commission of South Africa has initiated an extensive 15-month investigation into the practices of dominant digital platforms like Meta and Google,...
Amongst other things, public relations (PR) professionals must manage the reputation of brands and individuals. Of course, this does not mean they do not have to focus on strengthening their own...
In a fast-paced corporate or agency environment, timely access to crucial media updates is beyond a mere convenience; it's a game-changer. The immediacy of information is often the dividing line...