Joe Hamman, Director, Novus Group South Africa's news cycle is crowded, but businesses cannot afford to treat it as background noise. The subjects that keep resurfacing in news coverage, talk radio,...
Joe Hamman, Director, Novus Group Reach is one of the first numbers people look for in a media report. It is big, easy to understand, and gives the impression of broad visibility. That is also why...
Novus Group’s 2026 Print Media Landscape Report shows a sector reshaped by hybrid models, targeted readerships, and operational discipline. South Africa’s print media sector has moved beyond the...
Joe Hamman, Founder of Novus Group (SA) and MediaSweep (USA) After a year of running MediaSweep in the US while remaining closely connected to Novus Group in South Africa, one thing has become clear...
LIV Golf South Africa 2026 has set a new benchmark for how sponsorship value can be measured in the local sporting landscape, not just in terms of reach, but in real commercial return. According to...
Every day the world generates an extraordinary amount of information. Recent estimates suggest more than 400 million terabytes of data are created daily across news sites, social platforms, video,...
Mining Indaba 2026 unfolded against a backdrop of geopolitical tensions, competition over critical minerals, and persistent questions...
Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments to independently verify at scale. At a time when every digital click...
Novus Group outlines how earned-media insight turns marketing constraint into competitor advantage. Marketing budgets aren’t bouncing back. They’re tightening. Gartner’s latest CMO Spend Survey...
Podcasts have quietly moved from the margins of South African media to become a serious force. What was once a niche format is now a mainstream habit, with 66% of South Africans listening to an hour...
Proposed regulations expand media definitions and reshape how brands must track their narratives. South Africa is entering a new media era where your brand’s discoverability, accountability, and...
Joe Hamman, Director at Novus Group As AI transforms search, visibility now hinges on credibility and not just keywords. Traditional search once prioritised keywords, backlinks, and intent. But...
Reputation, and the good name that follows is, are the brick-and-mortar foundations on which a company is built. The American teen apparel company Abercrombie & Fitch would be able to tell you...
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about financial sustainability in South African rugby. The controversy...
With the global sports sponsorship market expected to hit $190 billion by 2030, there has never been a more opportune time to tap into its potential from a brand positioning perspective....