With South African organisations under pressure to intensify their commitment to sustainability and corporate social responsibility (CSR), being able to track these initiatives is more critical than...
At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand...
As the media landscape evolves, so does the need for comprehensive media monitoring. The coming year promises significant technological advancements and new focus areas in the sector. Here are four...
As 2023 draws to a close, I just want to take a moment to reflect on a year that has been both challenging and rewarding. We navigated through a landscape where the dynamics of media and public...
In a landmark move, the Competition Commission of South Africa has initiated an extensive 15-month investigation into the practices of dominant digital platforms like Meta and Google,...
Amongst other things, public relations (PR) professionals must manage the reputation of brands and individuals. Of course, this does not mean they do not have to focus on strengthening their own...
In a fast-paced corporate or agency environment, timely access to crucial media updates is beyond a mere convenience; it's a game-changer. The immediacy of information is often the dividing line...
The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand...
If your brand isn’t keeping its finger firmly on the pulse and zeitgeist of social media, you’re risking a rapid decline into irrelevancy in the eyes of the consumer. That’s the blunt assessment of...
The rise of fake news is one of the most significant challenges of the digital age for brands and marketers, who will have to make greater efforts than ever before to foster a trustworthy...
The South African media industry has experienced significant changes over the past 12 months. The global economic crisis, and the rise of AI, have all contributed to changing how people...
Businesses aren’t just talking about artificial intelligence (AI) tools. They’re using them at exponentially increasing rates. The global AI market was worth more than $136 billion last year,...
Many South African businesses and individuals are still struggling to recover financially from the effects of the pandemic – and it’s having a knock-on effect on insurers, according to...
Every South African brand knows that building an active online community is crucial to a successful social media strategy in 2023. Research by local media monitoring company Novus Group shows that...
Gone are the days when the output of media monitoring was a vast clippings folder, usually padded with superfluous extra pages, that would land on the client or the boss’ desk with a satisfying...