The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand...
How to unlock the secrets to PR success
read more
Novus Group
Brands must ‘monitor social media, or risk irrelevancy’
If your brand isn’t keeping its finger firmly on the pulse and zeitgeist of social media, you’re risking a rapid decline into irrelevancy in the eyes of the consumer. That’s the blunt assessment of...
Brands and businesses look to media monitoring to combat fake news
The rise of fake news is one of the most significant challenges of the digital age for brands and marketers, who will have to make greater efforts than ever before to foster a trustworthy...
Print media report shows changing consumption patterns amongst South Africans
The South African media industry has experienced significant changes over the past 12 months. The global economic crisis, and the rise of AI, have all contributed to changing how people consume news...
Human, AI collaboration to enhance media reporting
Businesses aren’t just talking about artificial intelligence (AI) tools. They’re using them at exponentially increasing rates. The global AI market was worth more than $136 billion last year,...
Media monitoring has got SA insurers covered
Many South African businesses and individuals are still struggling to recover financially from the effects of the pandemic – and it’s having a knock-on effect on insurers, according to...
Social media monitoring essential for business success
Every South African brand knows that building an active online community is crucial to a successful social media strategy in 2023. Research by local media monitoring company Novus Group shows that...
Watch these 4 media monitoring trends in 2023
Gone are the days when the output of media monitoring was a vast clippings folder, usually padded with superfluous extra pages, that would land on the client or the boss’ desk with a satisfying...
What a year! Now for 2023 …
This year was all about rebuilding a new post-pandemic reality. No lockdowns. No curfews. Instead, we got economic headwinds, spiralling interest rates and global conflict and uncertainty. Like it...
Crypto making news in SA
Cryptocurrency has dominated the news cycle for all the wrong reasons over the past several weeks thanks to the much-heralded collapse of the FTX crypto exchange on 11 November. Its founder, Sam...
Novus Group introduces TikTok social media monitoring
With over one billion active monthly global users and more than 6.4 million South Africans embracing the short-form video hosting service, local media monitoring company Novus...
Print media continues decline as titles head online
South Africa’s print media industry is in a precarious position, with growing numbers of titles turning to an online-only publication model to try and recover from declining readership numbers...
What’s been trending this Women’s Month
Every August, South Africa celebrates Women’s Month, which recognizes the strength and resilience of women and their contribution to society and the country. At Novus Group, we’ve seen several key...
Navigating crisis communications: the role media monitoring plays in reputation management
For the past couple of years, it feels like we’ve been operating in permanent crisis mode. Problem is, far too few companies are prepared for when crisis strikes. If they have actually drawn up a...
South African TV and radio audiences opt for local content
Local television news channel eNCA (eNews Channel Africa) had the biggest audience gain (26%) while Radio 2000 saw an increase of more than one million listeners over the past year. This is...