Podcasts have quietly moved from the margins of South African media to become a serious force. What was once a niche format is now a mainstream habit, with 66% of South Africans listening to an hour...
Online Media Monitoring
As AI reshapes search, media mentions matter more than ever
Joe Hamman, Director at Novus Group As AI transforms search, visibility now hinges on credibility and not just keywords. Traditional search once prioritised keywords, backlinks, and intent. But...
Crypto making news in SA
Cryptocurrency has dominated the news cycle for all the wrong reasons over the past several weeks thanks to the much-heralded collapse of the FTX crypto exchange on 11 November. Its founder, Sam...
How will this years Black Friday perform vs last years Black Friday
Black Friday – the day after the USA Thanksgiving holiday on the fourth Thursday of November – has been exported to the rest of the world as the premier shopping day of the year. In South Africa, we...
Analysing media reporting around vaccinations
More than 30% of the South African adult population has been vaccinated against the COVID-19 virus. And with the daily infection rate starting to drop, suggestions are that the country has cleared...