As 2023 draws to a close, I just want to take a moment to reflect on a year that has been both challenging and rewarding. We navigated through a landscape where the dynamics of media and public...
Celebrating a year of innovation at Novus
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Public Relations
Taking your seat at the top of the PR table – 6 Tips for PR pros to reach the top
Amongst other things, public relations (PR) professionals must manage the reputation of brands and individuals. Of course, this does not mean they do not have to focus on strengthening their own...
How to unlock the secrets to PR success
The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand...