Khathutshelo Rammela, Senior Analyst at Novus Group Every day, journalists write about organisations: their products, their people, their decisions. Media monitoring collects those mentions and...
Joe Hamman, Director, Novus Group South Africa's news cycle is crowded, but businesses cannot afford to treat it as background noise. The subjects that keep resurfacing in news coverage, talk radio,...
Reputation, and the good name that follows is, are the brick-and-mortar foundations on which a company is built. The American teen apparel company Abercrombie & Fitch would be able to tell you...
At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand...