Sponsorship

Rugby’s Financial Future: How the SARU Deal Highlights the Need for ROI in Sponsorship

by Aurelio | Oct 24, 2024 | 0 Comments

The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about financial sustainability in South African rugby. The controversy...

Navigating the complex world of sponsorship ROI: Novus Group launches sponsorship monitoring

by Aurelio | Sep 4, 2024 | 0 Comments

With the global sports sponsorship market expected to hit $190 billion by 2030, there has never been a more opportune time to tap into its potential from a brand positioning perspective....