Trends

2026 will see the evolution from media monitoring to decision monitoring

by Aurelio | Dec 10, 2025 | 0 Comments

Joe Hamman, Director, Novus Group If the last decade was about listening, 2026 will be about deciding. Brands have more access than ever to what people say about them, their competitors, and their...

4 media monitoring trends to watch in 2024

by Aurelio | Jan 18, 2024 | 0 Comments

As the media landscape evolves, so does the need for comprehensive media monitoring. The coming year promises significant technological advancements and new focus areas in the sector. Here are four...