Latest Articles
Rugby’s Financial Future: How the SARU Deal Highlights the Need for ROI in Sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about financial sustainability in South African rugby. The controversy...
Navigating the complex world of sponsorship ROI: Novus Group launches sponsorship monitoring
With the global sports sponsorship market expected to hit $190 billion by 2030, there has never been a more opportune time to tap into its potential from a brand positioning perspective....
Why press releases still matter in today’s digital world
At a time when many South Africans flock to online news sites and social media to stay informed about the world around them, it is easy to forget about the importance of the press release. Despite...
Here’s how to land your next client using competitor media monitoring
Competitor media monitoring has become an important proactive tool for agencies looking to gain much-needed insights into today’s dynamic market landscape. This delivers a structured approach to the...
Print publications face a challenging future in SA
Over the past decade, there have been significant changes in the South African print media industry. As more people shift towards online news consumption, some of the most prominent daily newspapers...
4 Steps to Measure ROI with Media Monitoring
In today's digital era, where approximately 328.77 billion GB of data is generated daily, identifying and assessing the impact of your media presence can be a daunting undertaking for any...
6 Easy Steps to Choosing the Right Media Monitoring Tool
Given the number and variety of media monitoring tools currently available to agencies and corporates, it has become an increasingly complex task to select the right one. According to Joe Hamman,...
Using media monitoring to help track sustainability, corporate responsibility efforts
With South African organisations under pressure to intensify their commitment to sustainability and corporate social responsibility (CSR), being able to track these initiatives is more critical than...
The rise of AI-generated content: why reputation management matters now more than ever
At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand...
4 media monitoring trends to watch in 2024
As the media landscape evolves, so does the need for comprehensive media monitoring. The coming year promises significant technological advancements and new focus areas in the sector. Here are four...
Celebrating a year of innovation at Novus
As 2023 draws to a close, I just want to take a moment to reflect on a year that has been both challenging and rewarding. We navigated through a landscape where the dynamics of media and public...
South Africa launches probe into how tech giants profit from news: What it means for the media industry
In a landmark move, the Competition Commission of South Africa has initiated an extensive 15-month investigation into the practices of dominant digital platforms like Meta and Google,...
Taking your seat at the top of the PR table – 6 Tips for PR pros to reach the top
Amongst other things, public relations (PR) professionals must manage the reputation of brands and individuals. Of course, this does not mean they do not have to focus on strengthening their own...
The importance of swift custom media updates
In a fast-paced corporate or agency environment, timely access to crucial media updates is beyond a mere convenience; it's a game-changer. The immediacy of information is often the dividing line...
How to unlock the secrets to PR success
The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand...