Latest Articles
6 Easy Steps to Choosing the Right Media Monitoring Tool
Given the number and variety of media monitoring tools currently available to agencies and corporates, it has become an increasingly complex task to select the right one. According to Joe Hamman,...
Using media monitoring to help track sustainability, corporate responsibility efforts
With South African organisations under pressure to intensify their commitment to sustainability and corporate social responsibility (CSR), being able to track these initiatives is more critical than...
The rise of AI-generated content: why reputation management matters now more than ever
At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand...
4 media monitoring trends to watch in 2024
As the media landscape evolves, so does the need for comprehensive media monitoring. The coming year promises significant technological advancements and new focus areas in the sector. Here are four...
Celebrating a year of innovation at Novus
As 2023 draws to a close, I just want to take a moment to reflect on a year that has been both challenging and rewarding. We navigated through a landscape where the dynamics of media and public...
South Africa launches probe into how tech giants profit from news: What it means for the media industry
In a landmark move, the Competition Commission of South Africa has initiated an extensive 15-month investigation into the practices of dominant digital platforms like Meta and Google,...
Taking your seat at the top of the PR table – 6 Tips for PR pros to reach the top
Amongst other things, public relations (PR) professionals must manage the reputation of brands and individuals. Of course, this does not mean they do not have to focus on strengthening their own...
The importance of swift custom media updates
In a fast-paced corporate or agency environment, timely access to crucial media updates is beyond a mere convenience; it's a game-changer. The immediacy of information is often the dividing line...
How to unlock the secrets to PR success
The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand...
Brands must ‘monitor social media, or risk irrelevancy’
If your brand isn’t keeping its finger firmly on the pulse and zeitgeist of social media, you’re risking a rapid decline into irrelevancy in the eyes of the consumer. That’s the blunt assessment of...
Brands and businesses look to media monitoring to combat fake news
The rise of fake news is one of the most significant challenges of the digital age for brands and marketers, who will have to make greater efforts than ever before to foster a trustworthy...
Print media report shows changing consumption patterns amongst South Africans
The South African media industry has experienced significant changes over the past 12 months. The global economic crisis, and the rise of AI, have all contributed to changing how people...
Human, AI collaboration to enhance media reporting
Businesses aren’t just talking about artificial intelligence (AI) tools. They’re using them at exponentially increasing rates. The global AI market was worth more than $136 billion last year,...
Media monitoring has got SA insurers covered
Many South African businesses and individuals are still struggling to recover financially from the effects of the pandemic – and it’s having a knock-on effect on insurers, according to...
Social media monitoring essential for business success
Every South African brand knows that building an active online community is crucial to a successful social media strategy in 2023. Research by local media monitoring company Novus Group shows that...