Latest Articles
How will this years Black Friday perform vs last years Black Friday
Black Friday – the day after the USA Thanksgiving holiday on the fourth Thursday of November – has been exported to the rest of the world as the premier shopping day of the year. In South Africa, we...
The top global media consumption trends of 2021 By John McCarthy – October 22, 2021
As we take a Deep Dive into how the pandemic has sped up the globalization of the marketing industry, The Drum looks at some of the media trends marketers will have to be aware in 2022 no matter...
Novus Group is an innovative and industry leading media monitoring company
Novus Group is an innovative and industry leading media monitoring company that provides a multi platform service and in-depth analysis reports that are all customized solutions driven to the...
Novus Group Charity contribution to SPCA Germiston
Novus Group (Pty) Ltd are always delighted to assist or contribute where we can to better the lives of others. Leading up to the the festive season, we wanted to ensure that SPCA Germiston &...
One-stop content hub Novus Group Press Bulletin launched
Media monitoring company Novus Group has announced the launch of the Novus Group Press Bulletin portal, an integrated information resource for its clients, the media, and the public. The Web site...
Analysing media reporting around vaccinations
More than 30% of the South African adult population has been vaccinated against the COVID-19 virus. And with the daily infection rate starting to drop, suggestions are that the country has cleared...
Charity Donation to Soul Outreach Community Upliftment!!
Novus Group donated to a charity called Soul Outreach Community Upliftment a few months ago. They recently got in-contact with us to ask if we could help again, as a lot has happened in our country...
Our August charity donation went to having a little fun for a good cause.
South African Print Media Landscape Report – July 2021
Community media stands firm amidst print media carnage, report shows If you want to reach mass audiences through print media, community media should be at the core of your strategy. That’s one of...
Happy 7th birthday to Novus Group!
To AVE or not to AVE
Media Measurement and AVE Values: here’s why it’s still a thing By Joe Hamman, founder and director of the Novus Group. When I first started working in the PR and communications industry, people...
At Novus Group, we always strive to help those who are less fortunate and help make a difference where we can.
This month we are pleased to assist Soul Outreach Community Upliftment, a non-profit organisation, that helps those who are less fortunate with a meal, a place to stay and development programs for...
Media monitoring: here’s why you need the human touch!!
By Joe Hamman, founder and director of Novus Group ‘ Don’t pay any attention to what they write about you. Just measure it in inches.’ Based on this quote by Andy Warhol, doing media monitoring for...
Novus Group Launches Mobile App!!
Media monitoring and analysis company Novus Group has launched an app that will deliver time sensitive media monitoring alerts and content directly to its client’s mobile devices, wherever they are....
Budget Speech – South African Finance Minister Tito Mboweni
South African Finance Minister Tito Mboweni, presented the Budget Speech yesterday and we extracted some interesting information from Twitter: The insights we received around the Budget Speech...