Broadcast monitoring is a method that tracks the output of broadcast media, including TV and Radio. By Using Speech To Text (STT) technology, broadcast monitoring can track mentions on a program of interest or track how often the TV/radio components of a program is aired.
Broadcast monitoring is a method that tracks the output of broadcast media, including TV and Radio. By Using Speech To Text (STT) technology, broadcast monitoring can track mentions on a program of interest or track how often the TV/radio components of a program is aired.
SPEECH TO TEXT TECHNOLOGY (STT)
At Novus we have built our own Speech-to-text or STT technology which is the latest method used in broadcast media monitoring. This type of monitoring identifies mentions on TV and Radio audio recordings converted to text.
Broadcast monitoring tracks references to brands or campaigns in the news and on actuality Programs, broadcast on TV and Radio stations.
Once the 2-minute audio files have passed through the 4 stages above, we receive a text file (of the 2-minute audio file) from the system. The file then gets processed through a separate system that searches for “keywords” or “search phrases” provided to us by our clients.
If there is a positive “keyword” or “search phrase” match, the file is sent to a Novus Group team that checks if the audio files are relevant. If the file proves to be relevant it is then sent to another that captures the file and uploads it to our system. The system then uploads the coverage to the client’s dashboards and email newsletters.
1. Station
2. Program
3. Date & Time
4. AVE Value (Advertising Value equivalent)
5. Country
6. Region
7. Popularity of source
8. Audience (reach)
9. Duration
10. Link to the actual clip
11. Link to email / share the clip
12. Link to download the clip
1. It helps you keep track of your Company name or Brand mentions in the media.
2. Broadcast monitoring can help you stay ahead of the competition.
3. Broadcast monitoring can help you manage your reputation better.
4. Broadcast monitoring can also be used to train your Company spokespeople on how to improve their interview skills.
Which services are you most interested in?
Required field!1. Station
2. Program
3. Date & Time
4. AVE Value (Advertising Value equivalent)
5. Country
6. Region
7. Popularity of source
8. Audience (reach)
9. Duration
10. Link to the actual clip
11. Link to email / share the clip
12. Link to download the clip
1. It helps you keep track of your Company name or Brand mentions in the media.
2. Broadcast monitoring can help you stay ahead of the competition.
3. Broadcast monitoring can help you manage your reputation better.
4. Broadcast monitoring can also be used to train your Company spokespeople on how to improve their interview skills.
Which services are you most interested in?
Required field!