Print Media Monitoring

Print media monitoring refers to the process of searching through a combination of traditional print media publications (newspapers, magazines, journals etc.) as well as digital publications (PDF & online publications), which are scanned into our database using the latest OCR (Optical Character Recognition) software to identify keywords or search phrases provided to us by our clients.

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How Print Media Works

Novus Group’s print media monitoring begins with our Library team checking receipt of publications at predefined intervals (Daily, Weekly, Monthly, Bi-Monthly, Quarterly and Annually).

Our Print department then receive the pages and the following procedure starts: 

We digitally “cut out” the articles that contain the keywords or search phrases provided to us by our clients. 

Our Publication Split:

We spell check and capture the articles into our system, before it is sent to clients. South Africa – Regionally and provincially with over 2012 publications. 17 Southern African Countries with over 466 publications. On special request we can assist with Canada, UAE, United Kingdom & USA (as well as many other international countries).

What information is provided with every Print Article?

  1. Publication Source
  2. Date & Time
  3. AVE Value (Advertising Value Equivalent)
  4. Country & Region
  5. Popularity of source
  6. Circulation (reach)
  7. Number of Characters in the article
  8. Link to the full article.
  9. Link to email / share the article.
  10. Link to download the article in JPEG or PDF

Why is Print Media
Monitoring Beneficial?

  1. It helps you keep track of your Company name or Brand mentions in the media.
  2. Print monitoring can help you stay ahead of the competition.
  3. Print monitoring can help you manage your reputation better.
  4. Customizable options for Print monitoring to suit your needs and objectives.