Print Media Monitoring
Print media monitoring searches for a combination of traditional print publications as well as digital publications, which are scanned into our database using the latest OCR (Optical Character Recognition) software to identify keywords or search phrases provided to us by our clients.
We deliver the coverage in easy-to-access PDF documents, which can be downloaded and printed.
TV Media Monitoring
Monitoring of television stations, our broadcast team makes use of world-leading “Speech to Text” software that has been developed and refined over the years to ensure up to 95% accuracy.
Our data capturers then physically listen to each item picked up by the “Speech to Text” software to verify its relevance before sending it to our clients.
We are able to monitor more than 2, 000 TV channels across the globe 24/7 and 365 days a year.
Online Media Monitoring
We have developed our own search engine that allows us to monitor thousands of online news platforms worldwide.
Using Boolean Search technology, we are able to refine and filter the results – thereby guaranteeing close to 100% accuracy.
We are able to add additional websites to our monitoring list, as well as filter out coverage which our clients do not want to receive.
Radio Media Monitoring
Monitoring of Radio stations, we make use of world-leading “Speech to Text” software that has been developed and refined over the years to ensure up to 95% accuracy.
We then use humans to listen to each item picked up by the “Speech to Text” software to verify its relevance before sending it to our clients.
We currently monitor more than 2, 500 radio channels across the globe (24/7/365).
Social Media Monitoring
We use software that has been developed by our in-house experts, our social media monitoring service includes monitoring of Twitter, Facebook, roughly 190 million blogs and over 65,000 message boards and forums.
In our experience, the use of “hashtags” or “handles” increases the relevancy of the coverage we find and deliver – but we also make use of Boolean Search technology to ensure the accuracy of information.
Analysis Reports
We offer a variety of analysis reports ranging from basic to in-depth – where each article is read and analyzed by our team of specialists and reported on according to its tone, sentiment and topic.
Reports can be delivered as often as required, and in any format (MS-Excel, Ms-Word, MS-PowerPoint or PDF).
We also provide our analysis reports on an ADHOC basis.
News Monitor
We are pleased to announce that towards the end of 2015, Novus Group concluded the takeover of the products, staff & clients of South African company, The News Monitor. Founded in 2003, The News Monitor offers comprehensive print media coverage with a national footprint – covering daily and weekly newspapers, community papers and trade magazines.
Our emphasis is on quality, and as such, The News Monitor actively uses the “human element” in capturing and allocating coverage. Articles are scanned in original format and size, with all pictures and graphics included, and are quality checked for accuracy prior to being included in our database.
The HTML links are pre-authenticated, which allows for easy forwarding on to multiple recipients. The links (URLs) are stable and permanent, and stored on our secure server. They take users directly to the article. For more information, please visit our website: www.newsmonitor.co.za
News Feed
Our technology has been designed to deliver any of our media monitoring or news monitoring services in the form of customized news feeds to our clients’ website, intranet or extranet.
We can deliver coverage in a XML, RSS, or HTML format. This service also assists with the SEO (Search Engine Optimization) of your website to ensure it remains up to date and relevant at all times.
Sponsorship Monitoring
Sponsorship monitoring involves the systematic tracking, evaluation, and analysis of sponsorships undertaken by a company or organization. It aims to assess the effectiveness of sponsorships in achieving marketing objectives, brand visibility, and return on investment (ROI).
This process involves monitoring sports events (like rugby, soccer, and cricket matches) for any mention of a sponsor’s name or logo. When then provide metrics like brand exposure, audience engagement, media coverage, and financial outcomes. By analysing these metrics, businesses can make informed decisions about their sponsorship strategies, optimize their sponsorships for maximum impact, and justify their investment in sponsorship activities.