Analysis report is a visual representation of a company’s media coverage. Reports consist of graphs and insights that will assist an organization with their brand reputation, analyzing their competitors and/or tracking Key Performance Indices (KPI) for communication teams or Public Relation (PR) activities.
Sponsorship Monitoring
Sponsorship monitoring involves the systematic tracking, evaluation, and analysis of sponsorships undertaken by a company or organization. It aims to assess the effectiveness of sponsorships in achieving marketing objectives, brand visibility, and return on investment (ROI).
What is Sponsorship Monitoring?
This process involves monitoring sports events (like rugby, soccer, and cricket matches) for any mention of a sponsor's name or logo. We then provide metrics like brand exposure, audience
engagement, media coverage, and financial outcomes. By analysing these metrics, businesses
can make informed decisions about their sponsorship strategies, optimize their sponsorships for
maximum impact, and justify their investment in sponsorship activities.
The Importance of Sponsorship Monitoring?
1. ROI Assessment
It helps businesses evaluate the return on investment (ROI) of their sponsorship activities.
2. Effectiveness Evaluation
Sponsorship monitoring allows organizations to assess the effectiveness
of their sponsorships in achieving marketing objectives, such as brand
awareness, brand loyalty, and customer engagement.
3. Strategic Decision-Making
Monitoring sponsorship activities provide valuable insights that inform strategic decision-making. By analysing data on audience reach, engagement levels, and brand visibility, companies can make
informed decisions about which sponsorships to pursue, which to renew,
and which to discontinue.
4. Optimization Opportunities
Sponsorship monitoring identifies areas for improvement and optimization. By understanding what works and what doesn't in their sponsorship endeavours, businesses can refine their strategies,
allocate resources more effectively, andenhance the overall impact of their sponsorships.
5. Risk Management
Monitoring sponsorships allow organizations to identify and mitigate
risks associated with their sponsorship activities. This includes managing negative publicity, addressing issues with sponsor- partner relationships, and safeguarding brand reputation.
6. Accountability and Reporting
Sponsorship monitoring provides the data needed for accountability and reporting purposes. It enables companies to demonstrate the impact of their sponsorships to stakeholders, including executives, shareholders, partners and sponsors themselves.
7. Competitive Benchmarking
Competitive benchmarking in sponsorship monitoring involves
comparing an organization's sponsorship activities with those of its
competitors. This practice helps businesses:
• Understand industry trends and best practices.
• Identify strengths, weaknesses, and areas for improvement.
• Set performance standards and goals.
• Gain inspiration for innovation in sponsorship strategies.
• Explore collaboration opportunities.
• Foster a culture of continuous improvement.
How does Novus Group deliver Analysis Report
services?
1. We can provide you with an analysis report on a weekly, monthly, quarterly, bi-annually, or annual basis.
2. Our reports are sent through to you on the dates you request to receive them.
3. Can be received in any format you request to receive the report. (PDF, Word, PowerPoint, or Excel)
4. Downloadable from the Novus Group dashboard.
Why is Analysis
Reports Beneficial?
1. KPI measures for communications teams
2. PR companies that handle content creation
3. Strategy, enabling decision makers to track trends in the media.
4. All coverage is condensed in summary for companies to gain insight of the company coverage for period.
5. Competitor Insights
6. Market positioning
7. Provides in-depth insights for communication teams to present company activities in the media.
What information is provided with Sponsorship monitoring?
1. AVE Values monthly and daily.
2. Daily Unique Browsers
3. Monthly Unique Browsers
4. Popularity of the source.
5. Country of origin.
6. Audience.
7. Link to the article.
8. Link to share the article.
How does Novus Group deliver Sponsorship monitoring?
1. Email Alerts.
2. Online Dashboards.
3. Monthly Reports.
4. Event Reports.
5. Tailor-made options.
6. 24hr Help Desk.
7. Dedicated Account Manager.
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