Analysis report is a visual representation of a company’s media coverage. Reports consist of graphs and insights that will assist an organization with their brand reputation, analyzing their competitors and/or tracking Key Performance Indices (KPI) for communication teams or Public Relation (PR) activities.
ANALYSIS REPORTS
Analysis report is a visual representation of a company’s media coverage. Reports consist of graphs and insights that will assist an organization with their brand reputation, analyzing their competitors and/or tracking Key Performance Indices (KPI) for communication teams or Public Relation (PR) activities.
HOW IT ALL WORKS
Media Analysis Reports can be used to track various KPI measures for commutation teams or PR companies that handle content creation. Reports can also be used to inform strategy, enabling decision makers to track trends in the media, possibly targeting sympathetic publications or journalist, or even to focus on the more negatively biased publications or journalist to change and influence the media narrative.
Reports can also focus on singular issues to provide insights into how a particular press release or announcement was received in the media and/or on social media and tracking the longevity and impact of the message.
The Novus Group media analysis methodology ensures objective, unbiased reporting and our data integrity ensures that our results are repeatable and consistent.
Once the data has been analyzed by our analysts, the data moves to our strategists who visualize the data in graphs. Our strategists then add context to the data, by writing out an executive summary as well as to provide context and insights into the coverage that is represented in the graphs that are presented.
How does Novus Group deliver Analysis Report
services?
1. We can provide you with an analysis report on a weekly, monthly, quarterly, bi-annually, or annual basis.
2. Our reports are sent through to you on the dates you request to receive them.
3. Can be received in any format you request to receive the report. (PDF, Word, PowerPoint, or Excel)
4. Downloadable from the Novus Group dashboard.
Why is Analysis
Reports Beneficial?
1. KPI measures for communications teams
2. PR companies that handle content creation
3. Strategy, enabling decision makers to track trends in the media.
4. All coverage is condensed in summary for companies to gain insight of the company coverage for period.
5. Competitor Insights
6. Market positioning
7. Provides in-depth insights for communication teams to present company activities in the media.
How does Novus Group deliver Analysis Report
services?
1. We can provide you with an analysis report on a weekly, monthly, quarterly, bi-annually, or annual basis.
2. Our reports are sent through to you on the dates you request to receive them.
3. Can be received in any format you request to receive the report. (PDF, Word, PowerPoint, or Excel)
4. Downloadable from the Novus Group dashboard.
Why is Analysis
Reports Beneficial?
1. KPI measures for communications teams
2. PR companies that handle content creation
3. Strategy, enabling decision makers to track trends in the media.
4. All coverage is condensed in summary for companies to gain insight of the company coverage for period.
5. Competitor Insights
6. Market positioning
7. Provides in-depth insights for communication teams to present company activities in the media.
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