Media monitoring and analysis company Novus Group has launched an app that will deliver time sensitive media monitoring alerts and content directly to its client’s mobile devices, wherever they are.
The app was developed in response to the growing trend of remote working, allowing agency and corporate clients to make informed decisions that could impact their business, in or out of the office.
Novus Group director Joe Hamman said the ability to monitor broadcast, online, print and social media was a key tool for executives, marketing and PR professionals to gain insights into the efficacy of stakeholder, customer and media relationships.
“The launch of the app is the latest step in our journey to innovate media monitoring services in South Africa, making it easy for our clients to have ‘hands-on’ access to vital information in a smart, slick format,” said Hamman.
Developed and powered by UNCOS software, in consultation with the unique requirements of the Novus Group, the app has advanced beyond the traditional mobile app as it is a progressive web app (PWA), which opens in a mobile device’s browser, but behaves like native apps, without the need to access an app store. PWAs also take up less space on a mobile device than traditional mobile apps.
Novus Group is the fastest growing provider of media monitoring and analysis in South Africa, employing more than 90 people to service more than 700 companies in South Africa and across the world.
“We’ve always known there is a better way of doing media monitoring, which provides real insights and actionable information. It’s a sector with huge growth potential, and we’re working to make it relevant to South African audiences, with advanced technology platforms and skilled expertise in place,” said Hamman.
Media monitoring is a booming industry worldwide as companies look for ways to respond to the rising adoption of online and social media platforms by their customers. A recent report on the global media monitoring tools market, by Fortune Business Insights, suggests the market will grow from $2.48 billion in 2019 to reach $6.51 billion by 2027.