In a fast-paced corporate or agency environment, timely access to crucial media updates is beyond a mere convenience; it’s a game-changer. The immediacy of information is often the dividing line between effectively navigating a crisis and watching it escalate uncontrollably.
Picture a situation where a high-ranking executive is misquoted in a prominent publication. Swift alerts empower the PR team to act promptly, rectifying inaccuracies before they spiral. Additionally, these alerts can also highlight when a brand is mentioned positively, allowing teams to amplify and capitalise on such endorsements.
With this in mind, Novus Group has today announced the availability of custom media alerts via the Telegram instant messaging app.
But what makes Telegram the platform of choice? Boasting an average of 700 million monthly users globally, it sits as the third most downloaded messenger app worldwide. In South Africa, nearly 20% of internet users are on Telegram. The platform’s robust security features ensure that sensitive alerts remain private, while its ease of integration outpaces other messaging platforms, rendering it a perfect conduit for delivering time-sensitive information.
Yet, in the age of information, there is a significant challenge – information overload. One of the biggest challenges is how to make sense of all the data available to brands. Professionals can quickly feel overwhelmed by the volume of data they encounter daily.
This is where the prowess of Novus’s alert service shines. The tailored Telegram notifications can be meticulously calibrated to satisfy almost any monitoring necessity. Executives can opt for summaries or high-priority alerts, while the PR team can access more in-depth, detailed updates. This modality ensures all stakeholders stay informed without being overwhelmed.
The Novus offering underscores the importance of immediacy without ignoring the need for security and customisation. More than simply staying updated, Novus customers get access to the right data at the right time. In this way, brands will be a step ahead of their competitors when it comes to communication strategies.
“As the media monitoring industry continues to evolve, we remain committed to delivering innovative solutions that are timely and relevant,” adds Hamman.
To find out more about the tailored Telegram alerts from Novus, please click here.