With the global sports sponsorship market expected to hit $190 billion by 2030, there has never been a more opportune time to tap into its potential from a brand positioning perspective. However, understanding the value that comes from any sponsorship opportunity requires detailed analysis using a complex ecosystem of data points. To help local companies with this undertaking, Novus Group has launched its integrated sports sponsorship monitoring service.
“As a company that celebrates its 10th anniversary, Novus is excited to continually bring its clients innovative solutions designed to unlock the value of data in a way that delivers business value. Our comprehensive service offering includes online monitoring as well as social media, print, and broadcast. This new sports sponsorship service adds further impetus to the need to empower businesses with insights on how to optimise brand management,” says Joe Hamman, Director of Novus Group.
One of the challenges when it comes to sponsoring a sports team is measuring the return on investment and analysing coverage. Getting access to sentiment, whether positive or negative, is essential if a business is to avoid or respond to a crisis. Because the monitoring service integrates with the other Novus solutions, companies can easily gain an understanding of how their involvement with a team benefits their brand.
Unlike many other competitive products that feature dollar pricing, the Novus service is available in Rands. Clients receive email alerts and access to an online dashboard featuring all the insights at no additional charge. Furthermore, Novus provides monthly reports early the following month. As part of this, Novus provides event reports within two weeks following the completion of an event.
“We deliver tailor-made solutions that meet each client’s objectives and requirements. Our 24-hour helpdesk and dedicated account manager deliver the impeccable service support our clients have come to expect from us,” adds Hamman.
Novus Group, a Level 2 B-BBEE provider with nearly 100 employees, invites interested businesses to sign up for a free trial for a month or an upcoming event to experience the benefits firsthand.